Monday, June 15, 2015

becoming the linchpin

On my second and recent read of the book "Linchpin: Are You Indispensable?" by Seth Godin, a fear crept up within me.  "Would I spend the next seven months reading and re-reading this book like I did with Flow, analyzing the chapters one by one, highlighting passages with my yellow marker, typing entire sections of the book on my computer, making drawings of the concepts presented?"  The book was just that good, that relevant, and I could not put it down.

 

I am no publishing expert, so I will simply copy what the back cover of the book says:
In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your potential to make a huge difference in whatever field you choose.

There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. They may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom.

As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
One may claim that the book says nothing new, but Seth writes with an edge that I find so rare and insightful that I would debate that claim.  Needless to say, he is a linchpin himself, and he is indispensable.  His book is nothing short of art and is a gift of his to us.  Naturally, like he points out, there is no manual for becoming a linchpin.  Each of us must draw his or her own map.  Besides, isn't that where all the fun is?

The Linchpin poster

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